Billie Eilish’s No Time To Die theme song is perfect for the latest entry into the James Bond franchise and here’s why it’ss pivotal for the film’s promotion.
This past Friday Billie Eilish released her theme for the latest James Bond film, No Time To Die. A dark and powerful marriage of Eilish’s strange ASMR pop and the staples of Bond themes of yesteryear that we’ve all come to know and love.
No Time To Die sees Billie bring an excellent vocal performance reminiscent of her debut album to the table that is surrounded by the classic Bond theme aesthetics of chord progressions, guitars and orchestral string crescendos.
It’s an excellent song that’s worthy to sit alongside the definitive Bond themes of Nancy Sinatra, Shirley Bassey and Adele.
In fact, is it just me or does ‘No Time To Die’ as a title just sound like it should both be a Billie Eilish and Bond movie title? I think it does. So essentially, this collaboration was a success from its very first announcement.
Regardless, the song is perfect for Cary Joji Fukunaga’s latest entry to the franchise. Billie’s gothic whisper pop accommodates Fukunaga’s dark psychological approach to filmmaking.
One only must look at the director’s filmography to see Eilish was a great choice for the film. Arguably, there is considerable overlap of Fukunaga’s Netflix series, Maniac and Eilish’s album When We All Fall Asleep, Where Do We Go? Both are moody and highly psychological pieces of expression.
Significantly, regardless of the comparisons and quality, the theme is by who many see as the biggest pop star on the planet. The numbers don’t lie as she currently sits 3rd in the world on Spotify.
There can be no denial that employing the 18-year-old (who is currently the youngest ever artist to record a bond theme) is a masterstroke by the marketing team.
The Right Artist For The Job
The concept of the theme song for the Bond franchise is a longstanding tradition and one that is highly beneficial to the series. Getting world famous artists to record themes for the films will only enhance the box office numbers.
Hearing the theme regularly on the radio as you drive to work or on your workout playlist at the gym will only make you more likely to see Daniel Craig’s Bond fight on the big screen one last time.
That’s why its paramount to get the right artist for the theme. Interestingly, Radiohead were originally employed to record the Spectre theme but were subsequently dropped for the more contemporary artist Sam Smith.
The band later released the song and it’s obvious that it could have been one of the most harrowing Bond themes ever.
Unfortunately, it wouldn’t have done well on the radio and therefore for marketing so was dropped by Bond production company MGM.
Soundtracks In Film
Moreover, Bond themes are genius as a marketing strategy, and it is a concept that various other blockbuster movies have sought to copy albeit on a larger scale.
Entire albums being drawn up for big budget franchises are now the norm.
For example, the various Fast and Furious soundtracks, Suicide Squad soundtrack, or the Into the Spider-Verse soundtrack. More recently, the Birds of Prey album has its own roster of A-list artists.
Consequently, movie themes and soundtracks by massive pop artists are here to stay and are an essential characteristic of blockbuster film franchises’ promotional campaigns. Billie Eilish’s No Time To Die ranks among the best.